In education, technology is important, but Google believes what really matters, are teachers.

#ItTakesATeacher is an integrated campaign made up of a commercial, 4 long form stories, print, and banners.

We interviewed hundreds of teachers to get the right stories, traveled to 4 cities, had 6 shoot days all for $300K

Director: David Terry Fine

Production Co: Epoch

Editor: Georgia Dodson @ WAX

Photographer: Diana Rothery

Original Music: Duotone