TV, Interactive Shopping
Fab.com is an online retailer with well over 10 million subscribers. We won the business and in a matter of weeks produced Fab's first TV spot. Awareness more then doubled as Fab rolled into the Holidays with 2.5 million more new subscribers.
Director: Patrick Hughes
Production Company: Rattling Stick
Editor: Crandall Miller / The Whitehouse NY
We repurposed the spot as an interactive shopping experience, letting customers augment the items in various scenes, shopping straight from the ad.
-Winner of 4 sports Clios, a One Show Pencil & AICP Advertising Excellence Award.
Soccer brought this unlikely group of Congolese refugees together. They found a second home in Houston and the power of sport built a bond that even Hurricane Harvey couldn’t wash away. #SportsMatter
Directed by: Vincent Haycock - Park Pictures
DP: Katelin Arizmendi
Edited by Jeff Lopez Arcade Edit.
Original Music: Duotone.
A collaboration with the amazing paper artist Helen Musselwhite.
You've heard of a Moscow Mule - now let the Morgan Mule (try to) explain how to make his drink.
Director(s): Adam and Dave
Production Company ARTS AND SCIENCES
Edit: Greg Scruton; Arcade Edit
A thank you to dad's from Carharrt.
3 weeks from concept to finish. 4 cities, 1 anthem film, 4 individual stories. $130K all in. I line produced this one myself with an amazing group of can do spirits.
Written and Directed by: Darren McInerney
Unless you have a peanut allergy - you love Peanut Butter Cups. With a little help from Will Arnett we launched a new campaign and we’re “Not Sorry” about enticing you.
Sibling Rivalry - Mikon Van Gastel
WoodShop - Trevor Shepard
Also, I helped Reese's go global by being the production lead on an international team that introduced China to this “peanut paste” that’s "surprisingly delicious".
Technology is important in education but Google knows what really matters. #ItTakesATeacher - an integrated campaign made up of 1 anthem film, 4 long form stories, print, and banners. We interviewed hundreds of teachers to get the right stores, traveled to 4 cities, had 6 shoot days all for $500K
Director: David Terry Fine
Production Co: Epoch
Editor: Georgia Dodson @ WAX
Photographer: Diana Rothery
Original Music: Duotone
Life isn't always perfect so LOVE THE SPLATTER.
Directed by: Dayton Faris
Editor: Ian Mackenenzie @ Mackcut
24 on 7
For the Samsung GS7 we went on an real 24 hour journey through NYC. Using only still images from the camera itself (over 100,000 photographs) we created a 7 min short film, gifs, and stills.
We took the phone up in a helicopter, to a concert, underwater at a pool party...pretty much the most epic NYC experience one can have. It was so much fun to shoot.
Director: Ghost + Cow
Production Co: AllDayEveryDay
Editor: Charlie Porter
Music Featuring: Chappo
Edit: Cut and Run / Gary Knight
Bringing it back old school to the original Kit Kat jingle song - but not taking itself as serious.
Director: Matt Dilmore
Editor: Nick Divers @ Mackcut
Original Music: Light In The Attic
Verizon (Go90) first foray in original content was a Real Time Reality Series, created by Matt Damon and Ben Affleck.
The moody teaser was directed by Andreas Roth at RSA
The stunt heavy one was directed by Smuggler's Tom Hooper
Ben and Matt did the VO. Matt was cooler.
Ted Guard at RPS cut both.
When SONOS announced they were going public they did it by redesigning the NASDAQ Opening Bell. Here’s that process.
Had 2 weeks to pull it off with shoots in both LA and NY. Small small crew and very little money.
Hershey’s has been creating shared experiences in our lives for over 100 years so the “Our Chocolate” campaign celebrates those delicious moments that connect us. The campaign launched with Hershey’s Bar and has extended to Cookies and Crème, Almond, Miniatures, Spreads and S’mores, across television, digital and experiential.
Director: John Dolan (Partizan)
Work Editorial: Cass Vanini
In a world of clutter there's something refreshing about simplicity. And man do I love claymation.
Animation by Buck TV
Music / mix by Ant Food
Pro Co: Arts and Sciences
Director: Luke Monaghan
Edit: Chris Huth @ WAX
Various NFL and NBA Sponsorship projects supporting social media games or contests. Worked with: Dummy Films, Caviar, Reel FX, amongst others.
A pro bono project just me, a creative, a camera dude, and an editor. Zero dollars spent (other than some beers).
If you "Say It With A Kiss". You SAY MORE with the new Hershey's Kisses Deluxe. A little film where a family surprised their mom in a simple and sweet way.
Director: Jonty Toosey
Production Co: Great Guns
Editorial: Cut and Run
Editor: Georgia Dodson
Mix: TJ Dumser @ Headroom
This wasn't the typical hire a director / production company and go...it had many moving parts. I worked with Lucas Films to gather assets from the FORCE AWAKENS film, negotiated the rights to use the Star Wars music, was the production lead on the Google Cardboard animation, produced various social videos and gifs which raised awareness about the app / cardboard giveaway, and I produced the live event / live event film.
Intimate scenes set in and around New York City using cell animation to convey the feeling that Healthcare can be simple and personal. The Emblem Health logo we created was central to each story we crafted.
Director: Geoff McFetridge
Production Company: The Directors Bureau
Brand New School
76ers big man Joel Embiid is known in the league as "The Process" due to his potential but he keeps getting hurt. He was expected to win Rookie Of The Year (his 3rd season - first one actually playing) when this commercial was to launch...2 days before launch he got hurt again, knocking him out for the rest of his rookie season.
We scrambled and changed the script to include his latest troubles. To his credit, he thought it was funny. This airing along side his latest injury earned 316MM media impressions and secured a total of 153 placements. It's by far the best results seen from any campaign launch at HSY – including a celebrity and/or athlete.
Joel is back on track and gonna be a huge star. Follow his Instagram, he's hilarious.
Director: Jono Hunter
Production Company: OPC
TV, digital, social, Print
Pretty tabletop and print. The pop group Fifth Harmony provided the soundtrack for the TV, which in turn gave Hershey’s huge reach and extended their fan base across all mediums. A Facebook promotion also ran that asked people how they feed their fancy and the winners received fancy prizes from the brand.
Production Company: The Marmalade
Director: Torsten Eichten
Edit: Crew Cuts
Editor: Gabriel De La Mora
We had the B2B social work. The trucks are seriously awesome but our budgets were not. I was given $50K to get a library of rolling truck shots. We couldn't afford a Russian arm so I partnered with Futuristic films and found the old camera truck that filmed all the car shows in the 70s and 80s (Dukes of Hazard, Knight Rider, etc.). We got a rolling permit in Texas for 2 days and strapped in for the ride.
Our audience were truck drivers so amongst the gear talk we mixed in some fun videos where I partnered with smaller production companies. The Torque work was thru ModOp Films and Uptime Service - partnered with Rare Icons.