Sometimes simple is the best.

NBA Allstar, Karl-Antony Towns is known as the Big Kat and Kit Kat has a Big Kat so we slipped into his DMs asking if he wanted to start a Twitter War. We worked out a reasonable price with his agent, I jumped on a plane with a creative and a camera, went to his house and helped him self tape these low fi videos.

We had no real script and just riffed. The end result was a back and forth on Twitter where he kept posting “these videos he made” to his channel and @Kit Kat and we kept responding with thanks but no thanks which got some notice and was a fun little non commercial stunt.