Mom’s are busy a need a break from things like carving Jack-o’-Lantern's.

So we created Jake, Jack's more hacked up cousin, as the spokespumpkin's for Kit Kat's Halloween campaign.

Oh, and some people actually made their own Jakes. Imitation is the sincerest form of flattery, that sort of thing.

We even have fun “out Jakes” from the shoot.

Director: Conor Byrne

Production Company: Hungry Man

Puppet by Legacy Effects