76ers big man Joel Embiid  is known as "The Process" due to his potential but he keeps getting hurt. He was expected to win Rookie Of The Year in his 3rd season (first one actually playing). Two days before this commercial launched, he got hurt again, knocking him out for the rest of his “rookie” season.

We scrambled and changed the script to include his latest troubles. To his credit, he thought it was funny. This airing alongside his latest injury earned  316MM media impressions and secured a total of 153 placements.

It's by far the best results seen from any campaign launch at HSY – including a celebrity and/or athlete. 

Joel is back on track and a huge star. Follow his Instagram, he's hilarious.  

Director: Jono Hunter

Production Company: OPC