We had the B2B social work. The trucks are seriously awesome but our budgets were not. I was given $50K to get a library of rolling truck shots. We couldn't afford a Russian arm so I partnered with Futuristic films and found the old camera truck that filmed all the car shows in the 70s and 80s (Dukes of Hazard, Knight Rider, etc.). We got a rolling permit in Texas for 2 days and strapped in for the ride.
Our audience were truck drivers so amongst the gear talk we mixed in some fun videos where I partnered with smaller production companies. The Torque work was thru ModOp Films and Uptime Service - partnered with Rare Icons.