TV, Interactive Shopping
Fab.com is an online retailer with well over 10 million subscribers. We won the business and in a matter of weeks produced Fab's first TV spot. Awareness more then doubled as Fab rolled into the Holidays with 2.5 million more new subscribers.
Director: Patrick Hughes
Production Company: Rattling Stick
Editor: Crandall Miller / The Whitehouse NY
We repurposed the spot as an interactive shopping experience, letting customers augment the items in various scenes, shopping straight from the ad.